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Using Twitter Lists is Useful for Business

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Twitter made an important announcement last week: the introduction of a new feature called Lists.

As the name implies, this feature will allow you to arrange your Twitter contacts into groups that best serve your personal or professional needs. Creating groups make it easier to read streams of tweets from people in that group, and it is also possible to follow an entire group of people without adding them one-by-one to the list of those who you are following.

Lists can also have an additional and valuable use for businesses, because it will allow you to group your followers into one or several areas of interest within your company. This allows customers to follow what’s happening in different areas of your company, while allowing you to better target messages that are useful and relevant to them, rather than having everyone following you all lumped into one massive group.

Creating a List in Twitter is easy. Start by logging in to Twitter, then look for the Lists tool near the search box on the right panel of your Twitter page. Click “New List” to begin. By selecting “Private List” you are able to generate a List of people to follow that only you can see. A “Public List,” on the other hand, allows you to create a new group that others can subscribe to and follow themselves.

Something that is new and different and worth noting is that you can add a person to your newly created Lists whether or not you are following them from your Twitter account.

If you create a Public List, others will be able to access it by visiting your Twitter page, or by going to the appropriate address, such as for example:

Twitter just got a lot more useful for multi-product and multi-channel marketers, and all those seeking to send a more differentiated message, or follow a more segment group of Tweeters.


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